The salon and spa industry is continually changing as new services, products and techniques are being launched across the country. With all of these changes occurring, ensure that client education remains at the core of your business. Here’s why!
Build Trust and Reveal your Expertise
New and innovative techniques and treatments can be both exciting and nerve wracking for clients. They may be intrigued by the procedure that they are undergoing, but are unsure of what must take place. Consider your clients’ questions an easy way to showcase your expertise and ability to create a calm and welcoming space! As you take the time to explain your work and safe practices, you can develop a relationship of trust while gaining advocates as well.
Help with Home Care
How many times has a client left your salon or spa, only to go home and have several questions on how to maintain their new hair-do, makeover, or pedicure?
There are several ways that you can continue to educate clients, here are some of our favorites!
Rejuvenate™ Disinfectants, along with our parent company, have received a number of awards and certifications because of our unique formula and our commitment to ensuring that our disinfectants remain safe for the environment. They are;
Brochures (print or digital)
Fun facts and educational videos posted on your social media
Providing an FAQ section on your website or blog.
Your clients will appreciate having access to these materials and will value your salon or spa over others that do not provide these resources.
Clean and Care-Free
Maintaining a high-level of cleanliness is becoming even more important as clients are choosing only to visit and trust in businesses that implement proper disinfection practices. Cleanliness has even become a key selling feature for salons and spas, as clients have peace of mind in relation to their safety.
Through educating clients on disinfection practices and the products that are used, they will gain confidence in your business as a whole and the services that you offer.
For those of you who are interested in switching to Rejuvenate™ Disinfectants, our website is an incredible resource that can be shared with your clients and team members. Helpful visuals, product information, and blogs provide up-to-date information regarding industry standards, and how Rejuvenate™ Disinfectants are changing the industry.
Educate your clients every single day to build credibility, trust, and create a calm and relaxing environment, while showing how your salon or spa is better than the rest.
How are you educating your clients? We’d love to hear from you!