Looking to grow your salon or spa? It can be hard to know where to start, especially with changing trends, new products, and rising customer needs. To make things a little easier, we have provided three top tips for aestheticians, nail specialists and salon technicians who are looking to grow their business.
1.Know the Trends
The latest trends are popular for a reason, so be sure to stay on top of them whenever possible to help your business remain relevant. Use social media, YouTube and your trusty friend Google, to see how celebrities, fashion icons, and beauty experts are adding their own twist to the industry. Put your business on the map by remaining “in the know,” and being a source of information for your clients.
2. Get Social
Social media is the backbone of any business or brand and is used by millions of people worldwide to market services, share creations, and experiment with products and services. Instagram, Facebook, and Pinterest are visual platforms that allow you to share what you are up to, and provide meaningful content for your audience. Create engaging posts, showcase your work with high-quality images and boost your brand with existing and new customers. It’s that easy!
3. Listen to Your Clients
Clients always want to be heard and understood, making listening to your clients and understanding their wants and needs, essential to growing your business. Through listening to your clients, you can cater your services to their specific needs and build brand loyalty! When clients love what you do, they will continue to do business with you.
Several factors can influence the growth of your salon or spa, but the three listed above will help get you started. Do you have any tips that have worked for you? Let us know! We would love to hear from you.