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Learn how to evaluate sustainable options for your salon or spa that will benefit both the environment and your bottom line.

Join Julie Keller Callaghan and Heather Mikesell, co-founders of Well Defined, as they guide you through the challenges surrounding sustainable options in a post-pandemic world.

You will learn:

  • Unique sustainability challenges and solutions for your business.
  • How to build cleaning and disinfection protocols that will improve your environmental footprint.
  • How to communicate your dedication to sustainability with your clients.

About our speaker:

Heather Mikesell is cofounder of Well Defined, a trusted source for all things related to wellness. She previously served as editor-in-chief of American Spa and is an award-winning journalist and content strategist, skilled in writing, copyediting, and media relations. Heather is also a freelance writer and has contributed to Elite Traveler, Islands, Kiwi, Luxury Travel Advisor, Organic Spa, Porthole Cruise, Spa, Travel

Julie Keller Callaghan is the co-founder of Well Defined, a comprehensive wellness resource for industry professionals and consumers. She also is an executive recruiter and marketing specialist for Hutchinson Consulting, as well as a consultant and strategist for numerous wellness brands. Julie is the former editor-in-chief and publisher of American Spa and the founder of the American Spa Women in Wellness Leadership Conferences and the American Spa CBD Summit.

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